Hair, nails, lashes, day spas. Booking-friendly websites, real local SEO, social content that fills your chairs. Built for owners who'd rather be behind the chair than on a marketing call.
Need just a website? Buy one outright ($2,500 / $3,500) →
Running a salon or spa is two businesses at once. You're the artist behind the chair. You're also the operator who has to keep that chair full. Most owners we work with crush the first job. The second one — marketing, getting new clients, building a brand — is where things get hard.
A real website fixes a big chunk of that. Online booking goes from "call us during business hours" to "tap a button at 11pm on Sunday and we'll see you Tuesday." Service menus stop being dog-eared PDFs nobody can read on a phone. Gift cards become a real revenue line, not an afterthought. And new clients can actually find you when they search "balayage near me" instead of finding the place three blocks over.
That's what we build. Sites that look like your brand and act like your front desk.
You know what new clients are doing at 9pm on a Sunday? They're scrolling your Instagram, deciding they want to try you, and finding no booking link on your site. Or a link that drops them on a janky external page. Or a phone number they'd have to call Monday morning — by which point they've forgotten about you and booked somewhere else.
About 60% of new salon and spa bookings start outside business hours. If your site can't take them in that moment, you lose them. We integrate with whatever booking system you already use — Vagaro, Boulevard, Mindbody, GlossGenius, Square Appointments — and we do it without making the user feel like they bounced to a different website mid-flow.
About half the salon sites we audit link to a PDF for the service menu. PDFs don't rank in Google. They load slow on phones. A price change becomes a multi-hour task. And a surprising number of sites have no menu at all — you have to call to ask what a deep-condition treatment costs. That's broken.
We build real HTML service pages with prices visible. Yes, even if your prices are higher than the place down the street. Showing prices builds trust. The clients who can't afford you weren't going to book anyway. The ones who can will appreciate the honesty.
Try this: open Google in incognito, search "[your city] hair salon" or "[your city] day spa." Where do you rank in the 3-pack at the top? If the answer is "I don't," that's the biggest leak in your funnel. Most local salon traffic flows through Maps and the local 3-pack. If you're not there, you don't exist for new clients in your zip code.
Fixing it isn't magic. It's citation work, review velocity, on-page tuning, location pages, and content that mentions your neighborhood by name. Our SEO Essentials package handles this. SEO Essentials+ works better in tough metros like Denver, Austin, Nashville, or LA.
Three placements: hero CTA, sticky mobile bottom bar, end of every service page. Booking-ready visitors shouldn't have to hunt. We A/B test placement in the first 30 days to see what actually drives the most bookings for your specific clientele — not just what looks good in a wireframe.
It's not "hair salon." It's "balayage Castle Rock," "silk press near me," "lash extensions Lone Tree," "deep tissue massage Sunday hours." Long-tail, service-specific, neighborhood-tagged. Our SEO packages build a content calendar around these queries. Four to twelve posts per month, depending on tier.
Gift cards are a 20-30% margin product for most spas. Most spa sites bury the gift card link or skip it entirely. We put it in the nav, on the homepage hero, in the cart-abandon email. Easy to find, easy to buy, easy to send to the recipient. Holiday season alone usually covers a chunk of your annual marketing spend.
Most salons & spas shops pick a Small Business Marketing Package. One bill, one team, all the marketing services bundled, and the matching website is free with the 12-month commitment. If you'd rather pay once for just the site and add services later, the one-time options still work the same way they always have. Pick whichever fits your books.
12-month commitment. Setup fee equals one month of service. No refunds. Cancel after month 12 with 30 days notice. Better Accelerator, better website.
Pay once. Hosting and ongoing services priced separately and added when you want them.
Already have a site that works? Add one service. No package required.
Almost certainly. We integrate with Vagaro, Boulevard, Mindbody, GlossGenius, Square Appointments, Acuity, Setmore, Booker, Phorest, and most others. Tell us what you use during your free consultation and we'll confirm we can connect to it cleanly.
Our Essentials package can launch in up to 72 hours when your content is ready (logo, service menu, photos, stylist bios). Most clients aren't quite that fast on content delivery, so realistic timing is 5–7 business days for Essentials, 7–10 days for Plus, 10–14 days for Pro.
The site comes with strong on-page SEO from day one — meta tags, headings, schema, fast load, mobile-first. That gets you to the starting line. Whether you'll outrank the 14 other salons in your city without ongoing work depends on your market. Small town? Probably yes. Big metro? You'll want at least SEO Essentials at $359/mo.
Yes. Two ways: through your booking system's gift card feature (cleanest, since redemption happens automatically) or via Stripe with a manual redemption code. We recommend the right option based on what booking system you're on.
Pick a plan, send us your content, and we'll have your salons & spas site live faster than most agencies can return a quote. Subscription or outright. Call (303) 625-6300 or pick a plan right now.
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