72 Hour Web Design
Package · Essentials Plus

The $2,500 Website Package with Lead Tracking

Everything in Essentials, plus up to 15 pages and a basic CRM so the leads your site captures actually get followed up. Typically live in 5 business days.

Configure & Buy → Call (303) 625-6300
$2,500One-time
5 daysTypical build
15 pagesIncluded

Most small businesses we audit have the same lead-follow-up problem: contact form submissions go to an email inbox that's already drowning. The third email of the day buries the lead. The lead waits two days for a response, gets impatient, and hires the competitor that called back same-day. Plus exists to fix that. The CRM costs you 30 seconds of organizational effort per lead and recovers most of the leads you'd otherwise lose.

What's different from Essentials

Up to 15 pages instead of 10

The extra 5 pages let you build out service-specific landing pages, more location pages if you serve multiple cities, deeper About content, case studies, or a small portfolio section. Most service businesses past the basic "we have a website" phase need 12-15 pages to cover what they actually do.

Basic CRM for lead tracking

Every lead from your contact forms (and any other forms you build) lands in a dashboard. Each lead is a card showing name, contact info, what service they asked about, and when they submitted. You move cards through stages: New, Contacted, Qualified, Won, Lost. Add notes as you work the lead. Mark dispositions. Filter by status. Search by name.

Contact form routing rules

Different forms can route to different inboxes. New patient form goes to the front desk. Quote request form goes to sales. Service question goes to support. Routing happens automatically based on which form was submitted.

Real-time lead notifications

You get email notifications instantly when leads come in. Optional SMS notifications (if you've got Twilio configured) for hot leads. Front desk or sales team knows about new leads within seconds of submission.

Spam filtering and basic lead scoring

Honeypot fields catch most bot submissions. Basic lead scoring flags inquiries that match high-intent patterns (specific service mention, includes a phone number, completed all fields). You spend time on real leads, not Russian spam.

Why the CRM matters more than people think

Most small business owners we work with have leads going to a cluttered Gmail inbox. The third email of the day buries the lead. The lead waits two days. The lead hires someone else. Industry data on lead response time: leads contacted within 5 minutes are 21x more likely to convert than leads contacted in 30 minutes. After 24 hours, conversion drops by 80%.

The CRM doesn't make you faster automatically — you still have to actually work the leads. But it makes the leads visible. You see them as a board, not as buried emails. Nobody slips through.

Realistic timeline

Typically 5 business days from content submission. More pages and CRM configuration take longer than the Essentials 72-hour build. Realistic range is 5-10 business days. Still way faster than the 60-90 day timelines most agencies quote for equivalent scope.

Who Plus is right for

Service businesses generating 10+ leads per month who need to track follow-up. Multi-location operations (2-4 locations). Practices and offices with multiple service lines that need dedicated landing pages. Anyone replacing a cluttered Gmail-based lead workflow with something visible and organized.

Who should consider Pro instead

If you already have a CRM (HubSpot, Pipedrive, GoHighLevel, Salesforce, Zoho) and want leads to flow there, jump to Pro — the API integration is included. If you plan to publish content marketing or run an active blog, jump to Pro — the blog framework is part of that tier. If you need automated lead nurture sequences, jump to Pro — basic CRM doesn't do automation.

Required: Managed Hosting

$49/mo Managed Hosting (or $149/mo Fully Managed). Added at checkout. Recurring billing starts 7 days after your one-time package purchase.

Pairs well with these services

To drive more leads into your CRM: SEO Essentials+ at $649/mo. To capture after-hours leads: Enhanced AI Agent at $149/mo. To accelerate growth with paid traffic: Programmatic & Paid Ads.

Questions you're probably asking

What's the basic CRM and how does it work?

A dashboard where every contact form lead lands as a card with their info, what they asked about, and the date. You move cards through stages (New, Contacted, Qualified, Won, Lost) and add notes. Simple, visible, no leads slip through. We give you and your team logins.

What's the difference between Plus and Pro?

Plus is 15 pages + basic CRM. Pro is 25 pages + advanced CRM (lead lifecycle stages, automations, ownership) + one API integration to your existing CRM/project tool + on-site SEO setup + blog framework. If you already have HubSpot/Pipedrive/GoHighLevel and want leads to flow into it, you want Pro.

How is the 5-business-day timeline guaranteed?

It's typical, not guaranteed. The clock starts when you submit all content and runs only on business days. CRM configuration adds 1-2 days vs Essentials, which is why Plus takes longer than Essentials' 72 hours. Realistic range is 5-10 business days.

Can I export my leads if I cancel?

Yes. Lead export is always available. The CRM is part of your site infrastructure, but the lead data is yours and exportable to CSV anytime.

What if I outgrow the basic CRM?

Upgrade to Pro for advanced CRM with lead lifecycle features, or integrate with HubSpot, Pipedrive, GoHighLevel, or Salesforce through Pro's included API integration. Most businesses move from Plus to Pro when they have 3+ people working leads.

Does the CRM send automatic emails to leads?

Basic CRM (Plus tier) does manual workflow with notification emails to you. Advanced CRM (Pro tier) supports automated lead nurture sequences. If you want automated follow-up, you want Pro.

Ready to buy?

Configure your package or call (303) 625-6300 to talk through whether Plus is the right fit.

Need more capability? Try Pro

Essentials Pro ($3,500) adds 25 pages, advanced CRM with lifecycle automation, one API integration, on-site SEO, and a blog framework.