Personal injury, family, estate, business, criminal defense. Practice-area pages built to turn high-intent searchers into booked consultations.
Need just a website? Buy one outright ($2,500 / $3,500) →
Legal marketing is brutal. Cost per click in personal injury can hit $400 in some metros. Your competitors have lawyer-marketing agencies on six-figure retainers. And the people searching for an attorney are usually in pain — either physically, financially, or emotionally — which means they're going to click the first site that earns their trust within about ten seconds.
So your site has ten seconds. It needs to load fast, look like the firm of a real attorney (not a marketing company), and give the visitor exactly the right next step: a consult request, a phone call, or a chat with an actual human. We build sites that do that, and we don't charge attorney-rates to do it.
About 70% of legal traffic is intent-loaded: somebody searching "personal injury lawyer Denver" or "family law attorney near me" or "DUI lawyer Castle Rock." These visitors don't want to click "Our Services" and then drill into a sub-menu. They want to land directly on the practice area page that matches their search.
We build dedicated, optimized landing pages for every practice area you handle. Each page targets the specific phrase, has its own lead form, and follows the bar's advertising rules. No drilling. No confusion.
Your state bar has rules about superlatives (no "best" or "top"), guarantees (no "we win cases"), testimonials (some states require disclaimers), and certifications (you can't say "specialist" without specific credentials in many states). Most web designers don't know any of this. We've shipped sites in all 50 states and know which traps to avoid.
The longer the form, the lower the conversion. We see lawyer sites that ask for name, email, phone, address, case details, opposing party, date of incident, prior counsel, and budget. That kills 80% of leads. Right approach: short initial form (name, phone, type of case). Real screening happens on the consult call.
It's not "lawyer." It's "car accident lawyer Aurora," "divorce attorney Highlands Ranch," "DUI lawyer Castle Rock first offense." Our SEO Packages build content calendars around these specific searches. Essentials at $359/mo for solo practitioners, Pro at $895/mo for firms competing in big metros.
Legal Google Ads is the most competitive vertical in paid search. The agencies that don't understand legal-specific negative keywords ("free," "reddit," "pro bono," "diy," "forms") will burn 40% of your budget on garbage clicks. We don't. Get a quote on Paid Ads management.
Half of legal inquiries come in evenings and weekends, when nobody's at your firm. Our AI Agents answer common questions (do you handle [practice area]? what's a consult cost? do you offer payment plans?) and pre-qualify the lead before it hits your inbox Monday morning.
Most attorneys shops pick a Small Business Marketing Package. One bill, one team, all the marketing services bundled, and the matching website is free with the 12-month commitment. If you'd rather pay once for just the site and add services later, the one-time options still work the same way they always have. Pick whichever fits your books.
12-month commitment. Setup fee equals one month of service. No refunds. Cancel after month 12 with 30 days notice. Better Accelerator, better website.
Pay once. Hosting and ongoing services priced separately and added when you want them.
Already have a site that works? Add one service. No package required.
We follow ABA Model Rule 7.1 and state-specific advertising rules. We ask which state(s) you're barred in during intake and apply the relevant disclaimer language. For unusual jurisdictions (Florida, Texas, New York have strict rules) we recommend your own attorney review the final copy before launch.
You can, but usually shouldn't. From an SEO perspective, one strong domain with separate practice-area landing pages outranks multiple thin sites. The exception is if you have a high-volume specialty (mass tort, class action) that benefits from a dedicated microsite for paid traffic.
Yes. Lead forms can post directly into Clio, MyCase, PracticePanther, Smokeball, and most other practice management platforms. We can also push to your intake CRM (Lawmatics, Captorra) if that's where your team works.
Local rankings (3-pack, organic results in your city) move in 3–6 months for less competitive areas, 6–12 months for competitive practice areas in major metros. Personal injury in big cities can take 12–18 months of consistent SEO before you see top-3 rankings.
Pick a plan, send us your content, and we'll have your attorneys site live faster than most agencies can return a quote. Subscription or outright. Call (303) 625-6300 or pick a plan right now.
Twenty deep specialties — from attorneys to RV parks to motorsports.
