Custom builds, additions, full remodels. Six-month sales cycles. Homeowners spending $400K+ who pick the builder based on portfolio and process, not price. Your website is the slow-burn closer that converts a Pinterest browse into a signed contract.
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Building custom homes is the opposite of plumbing. Nobody clicks-to-call you in a panic. The homeowner has been thinking about this project for 18 months. They've collected 80 Pinterest pins. They're meeting with 5 builders before they pick one. Your website's job is to be the most trustworthy, most beautiful, and most process-clear option in that shortlist.
The home builders we work with don't need more leads — they need BETTER leads. People with realistic budgets, clear timelines, and an actual buildable lot. We build sites that filter out the dreamers and convert the buyers.
Every custom builder has nice photos. The home builders who win are the ones who explain THE PROCESS — how design-build works, what the timeline really looks like, where surprises happen, how change orders are handled, what the budget contingency should be. Most builder sites are 60% portfolio and 40% empty. We invert that: 40% portfolio, 60% process education.
If your contact form asks for "name and email and a brief description," you're going to get 50 tire-kickers for every real buyer. We build qualifying forms that capture lot status, budget range, timeline, design preferences, and financing pre-approval — without making it feel like an interrogation. Real buyers fill them out gladly because they want a serious response.
A $750,000 custom build is funded somehow. Half your shortlist clients are using construction-to-permanent loans (CTPs); half are using HELOC + savings; some are cash. If your site has zero financing content, you look amateur. We integrate financing partner badges and link to construction-loan explainers that help the homeowner figure out their financing path before they ever sit in your office.
Your shortlist clients want to see 30 photos of similar-style homes you've actually built. They want timelines ("Project: 11 months from contract to keys"). They want budgets ("Approximately $420K, finishes upgrade tier 2"). Every project page in the portfolio gets this data. By the time they call, they're qualified for your tier.
Late-night browsers leave their email if there's a smart chat asking the right questions: "Do you have a lot yet, or are you still looking?" "What's your target build window?" The Pro and Premium tiers include an AI Agent trained on YOUR process and price-tier — not generic chat. By morning, you have qualified leads with full context.
Most home builders shops pick the subscription. One bill, one team, everything bundled. If you'd rather pay once and own the content, the one-time packages still work the same way. Pick whichever fits your books.
12-month commitment. Setup fee equals one month of service. No refunds. Cancel after month 12 with 30 days notice.
Yes — your portfolio is usually the homepage hero. Big photo grid, filterable by style and budget, project pages with full context. We've built custom builder sites where the homepage is 70% portfolio.
Use ranges, not exact numbers. "$380K-$450K, mid-range finishes" is honest and useful. It pre-qualifies the lead and doesn't lock you in. Our content writers know how to frame these correctly.
Yes. The Pro subscription includes basic CRM. The Premium subscription adds API-ready integration with Buildertrend, CoConstruct, JobTread, etc. Quote-request forms post directly into your project pipeline.
Two separate funnels on the site. Custom build = qualifying quote form with lot/budget/timeline. Spec home = listings page with current/upcoming inventory, MLS-style detail pages, and direct booking for showings.
Pick a plan, send us your content, and we'll have your home builders site live faster than most agencies can return a quote. Call (303) 625-6300 or pick a plan right now.
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