Search, Display, Performance Max, YouTube. Flat management fee. Every dollar of media spend goes straight to Google, visible in your own dashboard. No markup, no kickback, no padding.
Google Ads burns more small-business marketing money than any other channel. We've inherited accounts spending $4,000 a month on traffic that converted twice in 90 days. The setup was wrong from day one and nobody bothered to look back.
Done right, paid search puts your offer in front of someone who's already typing "plumber near me" or "family lawyer Castle Rock" or "walk-in dental Tuesday." Done wrong, you pay $14 a click to send strangers to a homepage that has nothing to do with the search.
Quick gut check. If your account's last quarter looks like all impressions and no leads, the math is broken. Talk to us before you renew with whoever set it up.
Search is where the money usually is. Someone types "roof repair near me" at 6 a.m. after a hailstorm. They want a phone number, a price range, and a "we can be there today." We build campaigns around the exact phrases that match what you sell, write ad copy that promises something specific (not "quality service"), and route every click to a landing page built for that exact intent.
Most agencies stuff 200 keywords into one ad group and call it a day. We build tight clusters: one offer, one ad group, matching landing page. Quality Score climbs. Cost per click drops. You pay less to win more.
Roughly 96% of first-time visitors leave without converting. Display retargeting on the Google Display Network puts a quiet reminder in front of those people on other sites they visit. Done with restraint (frequency caps, not 47 impressions a week), retargeting is usually the cheapest cost-per-conversion in the whole account.
We layer in audience segments based on what they looked at (cart abandoners, service-page visitors, blog readers) so the creative matches their place in your funnel.
PMax pools Search, Display, YouTube, Gmail, and Discover into one Google-managed campaign. It works when there's real conversion signal feeding it. It wastes money when there isn't.
We start PMax only after a Search account has 30+ conversions inside 60 days. Without that floor of data, Google guesses, and you fund the guessing.
YouTube is the channel for businesses that need brand recognition before someone is ready to buy. Local services use it for general awareness in a service area. Product brands use it for launches. We build short skippable pre-rolls, set up view-through conversion tracking, and report on actual lift in branded search volume the month after the campaign runs.
It's not a direct-response play. Don't expect leads on day one. Expect more people typing your business name into Google a month from now.
Pick paid search when you need leads this week and your service has measurable search demand. Pick it when your sales cycle is short enough to attribute a lead to a click inside 30 days. Pick it when lifetime customer value clears $300 (the math gets brutal below that with $5 to $15 click prices).
Don't pick it as your only channel. Pair it with SEO so organic traffic compounds and your blended CPC drops over time.
Total monthly investment of $2,500 minimum (management fee plus media spend together). Below that the hours required to run a campaign properly don't pencil out for either side. We charge a flat management fee. Ad spend goes straight to Google. You see every dollar in Google's own reporting with no markup hiding in our invoice.
For a local home-service business, $3,000 to $5,000 monthly total invest is the floor where the math starts to work. National e-commerce usually wants $10,000 or more before the data settles. Anything under $2,500 total and we will tell you to spend it somewhere else first.
Clicks the first week. Form fills and calls inside week two to four once we have data to optimize against. Steady performance settles around month three when Google has enough conversions to predict bid behavior.
No. Flat monthly management fee. The Google invoice is yours. You see every dollar of media in Google's own reporting with nothing hiding in ours.
You can, but you will pay more per lead. Quality Score is partly based on landing page experience. A bad page costs you twice: fewer conversions and higher cost per click. Most accounts we audit are bleeding money on this exact problem.
PMax lets Google spend across Search, Display, YouTube, Gmail, and Discover from one campaign. It works when you have 30 or more conversions in 60 days feeding it real signal. It fails when you turn it on cold and let Google guess your audience.
No. Month-to-month after an initial 60-day setup window. The setup window exists because the platform learning phase alone usually takes 45 to 60 days. Cancelling at day 30 means cancelling on incomplete data.
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