Real TV impact without the broadcast waste. Zip-code targeting, household-level attribution, ads that only run in front of your actual customers. From $3,000/mo total invest.
Broadcast TV used to be a coin flip. You bought spots, hoped your customers were watching, and waited a month to hear "yeah, my buddy mentioned your ad." Connected TV ended the guessing.
On streaming, every impression is addressable. We know which household saw your spot, when they saw it, whether they finished it, and (often) whether someone in that household searched your brand the next morning or walked into your store the next week. The math finally works.
Reality check. If your last "TV campaign" was a cable buy on a single channel with no audience data, you didn't really run TV. You ran broadcast. CTV is a different sport.
We run CTV across the platforms people actually watch: Hulu, Roku, Samsung Ads, Sling, Tubi, Pluto TV, Peacock, Disney+ with ads, Paramount+, Max with ads, fuboTV. The mix depends on your audience. A pickleball dealer reaches a different streaming audience than a tax preparer reaches.
We don't pick platforms because the sales rep took us to lunch. We pick them because the data says your buyer watches there.
A traditional cable buy in Denver serves Castle Rock and Boulder and Aurora and everywhere else in the DMA. You pay for impressions in places that will never drive to your shop. CTV lets us cut that down to the zip codes that actually convert.
A five-location HVAC company can serve five different creative variants, each targeted to the service radius around one truck's home base. A single-location restaurant can serve only the three zip codes that already account for 80% of orders. The waste comes out.
On top of location, we layer in demographics (age, household income, presence of kids), behavioral signals (recent home purchase, in-market for a vehicle, frequent diners), and conquest segments (recent visitors to your competitor's website). The platforms vary in how much of this they expose, but the combined picture is sharper than anything broadcast has ever offered.
Streaming viewers can skip after 5 seconds on some platforms. They reach for their phone the second a break starts. The :30 spot you ran on cable in 2018 wasn't built for that.
We build :15s and :06s with the offer in the first three seconds. We test multiple opening hooks. We rotate creative every 60 days so frequency fatigue doesn't kill your CTR. Production is included in the proposal if you need new spots, or we work with what you already have if it holds up.
The whole point of CTV over broadcast is being able to answer "did it work?" We connect viewership to outcomes through three layers:
Pick CTV when you need to build local awareness fast and broadcast feels too expensive or too imprecise. Pick it when you have a defined service area and a story that benefits from sight, sound, and motion. Pick it ahead of a seasonal push or a new location launch.
Skip it if your monthly total budget is under $3,000. Skip it if your offer is so transactional that pure Google Ads will close the loop faster.
Total monthly investment from $3,000 (management plus media). Production of one :15 cut-down typically runs $1,500 to $4,000 depending on whether we're editing existing footage or shooting fresh. All quoted up front. No platform-side markups.
CTV runs on streaming services people watch through a smart TV, Roku, Apple TV, or game console. You pay per view (not per gross rating point), target by zip code or demographic, and tie viewership back to actual website visits or store traffic. Broadcast TV gives you none of that.
Hulu, Roku, Samsung Ads, Sling, Tubi, Pluto, Peacock, Disney+ with ads, Paramount+, Max with ads, fuboTV. We pick the mix based on where your audience actually watches, not where the platform sales reps push hardest.
Total monthly invest from $3,000. CTV creative costs more to produce than display banners, and minimum platform spends usually start around $1,500 in media alone. Below $3,000 total you are paying for production without enough impressions to know whether it worked.
Yes. We can serve ads only to streaming households inside a specific zip code, county, or DMA. Some platforms allow even tighter geofences. For a five-location dental group, that means five separate creative variants serving each location's actual service radius.
Attribution providers (Innovid, iSpot, LiveRamp, or platform-native tools) match viewing households back to website visits or in-store foot traffic. We report on view-through visits, branded search lift, and where possible, attributed conversions. None of it is perfect. All of it beats "we ran a billboard for a month, was that you?"
You can use the cable spot to start, but :30s built for broadcast usually feel slow on streaming. We recommend at least one :15 cut-down with a stronger first three seconds since skip rates are higher on ad-supported streaming.
Ready to run TV that you can actually measure?
Tell us your service area and budget. Real plan, real number, two business days.
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