A trained AI on your website handling customer service, sales questions, and lead capture 24/7. Three tiers from $49 to $299 per month. Captures the 9pm Sunday inquiry that becomes Monday's appointment.
Most small business owners we work with are losing leads to the same problem: somebody hits the site at 10pm with a real buying intent, sees no way to get a quick answer to a basic question, and bounces to a competitor that responds faster the next morning. Your team can't be on chat 24/7. An AI agent can.
This isn't the dumb chatbot you remember from 2018. Modern LLM-based agents understand natural language, hold a real conversation, qualify leads, book appointments where integrated, and know when to hand off to a human. The conversion lift on a well-trained agent is consistently 15-30% on existing site traffic.
Three tiers. Each one is a deep-dive page on its own — click through for the full breakdown.
Trained on your services, pricing, hours, FAQs. Captures leads 24/7 and routes them to your team. Cheapest tier in the stack.
See Basic details →Connects to Calendly, Acuity, Vagaro, Mindbody. Books real appointments inside the chat. Deeper training, multi-function workflows.
See Enhanced details →HubSpot / Salesforce / GoHighLevel integration. Split testing, custom triggers, payment processing, monthly prompt tuning.
See Advanced details →Hours. Service area. Pricing. Availability. Cancellation policy. Insurance accepted. Whether you do [specific service]. Whether you serve [specific neighborhood]. These are 60-70% of inbound questions for most service businesses. The AI handles all of them instantly. Your team only sees the questions that need a human.
Most B2C inquiries happen evenings and weekends, when nobody's at the office. The agent qualifies the lead ("What service are you interested in? What's your zip code? When would you like to come in?") and hands off contact info for next-day follow-up. The lead doesn't bounce to a competitor while you're asleep.
Your sales team's time is expensive. The AI screens out tire-kickers, collects relevant qualifying info, and only passes warm leads. Sales team spends time on real prospects instead of "just curious, what do you charge?" calls.
For FAQ-heavy businesses (dental, vet, salons, home services), most calls are routine. The agent absorbs those. Phone lines stay open for high-value inquiries. Front desk stress drops.
Pretend to be human. We're upfront that it's AI — greeting introduces itself as the AI assistant with a clear "talk to a human" option. Make stuff up. When asked something outside its knowledge, it says so and offers human handoff. Replace your team. It handles tier-1; your team handles everything that needs judgment, empathy, or domain expertise. High-pressure sales. It's helpful, not pushy.
Dental practices (insurance and appointment questions), home services (service-area and emergency triage), wellness practices (modality and pricing questions), auto repair (quote requests and service explanations), restaurants (reservations and menu questions), CPAs (especially during tax season for tier-1 questions). Less applicable for highly consultative B2B sales where every conversation needs a senior salesperson.
The agent captures more from your existing traffic. To grow that traffic, SEO Packages drive more organic visitors. Paid Ads bring in high-intent traffic immediately. The agent then converts a higher percentage of that traffic. Customers running SEO + AI Agent in combination consistently see 2-3x more captured leads than SEO alone.
It's trained on your business specifically. We feed it your services, pricing, hours, policies, FAQs, and any documentation you want it to know. Basic tier gets a curated knowledge base. Enhanced and Advanced get deeper training including policy nuances, edge cases, and (on Advanced) integration with your CRM data so it knows existing customers.
It's instructed to say "I don't know, let me connect you to a human" when asked something outside its knowledge base, instead of making things up. We also review the first 50-100 real conversations after launch to catch any drift and adjust prompts. Hallucination is much rarer when the agent is properly scoped and trained.
Enhanced and Advanced tiers can. We integrate with your booking system (Calendly, Acuity, Vagaro, Mindbody, etc.) so the agent can check availability and book on the spot. Basic tier captures the lead and hands off to humans.
Old chatbots were decision trees ("press 1 for sales, press 2 for support"). Modern AI agents are LLM-based and actually understand natural language. You can ask a real question in your own words and get a useful answer. Night and day difference in conversion rates.
Standalone AI Agent subscriptions are month-to-month with 30 days written notice. If your AI Agent is included with a Marketing Plan, it follows the Plan's 12-month commitment. No refunds (MSA §6).
The agent is upfront that it's AI ("Hi, I'm the 72HWD AI assistant. Want to talk to a human instead? Tap here.") Visitors who want a human get routed immediately. The AI just handles the 60% of inquiries that are basic questions, freeing your team for the 40% that need a person.
Add an AI Agent at checkout when you configure your package. Recurring billing starts 7 days after your one-time package purchase. Or call (303) 625-6300 and we'll show you a live AI agent running on a client site so you can see the conversation quality before you commit.
Call us and we'll show you a live agent on a real client site. Watch the conversation quality, ask the questions your customers would ask, then decide.
