Current published version. Updated May 22, 2026. This is the exact text customers sign when they purchase. Required if you buy any SEO tier.
This addendum supplements the Master Services Agreement between you and Sympler, LLC d/b/a 72 Hour Web Design ("Sympler," "we") and applies to your purchase of any SEO service (Essentials, Essentials+, or Essentials Pro tier).
Search Engine Optimization is, by its nature, a long-term, multi-variable process governed by third-party algorithms (Google, Bing) that we do not control and which change frequently and without warning. Results depend on factors including your industry, geography, competitive landscape, the age and history of your site, your existing backlink profile, algorithm updates, and the work we perform. No SEO provider — including Sympler — can guarantee specific rankings, traffic numbers, lead counts, or revenue from SEO work. Anyone who tells you otherwise is lying or incompetent.
We commit to performing the specific tasks described in your tier (on-page optimization, citations, content production, technical work, reporting) consistently each month, using our experience across hundreds of small-business SEO engagements. We commit to honest reporting — both wins and losses, no vanity metrics.
We do not commit to specific keyword rankings, traffic volumes, lead counts, conversion rates, or revenue figures. We do not commit to a timeline by which any specific result will be achieved.
SEO takes time. Material business impact typically takes 3 to 12 months depending on competitive difficulty. If your competitive landscape is severe or your existing site has historical issues, it may take longer. If you need results faster, consider paired services (paid ads, social) that can produce demand more quickly while SEO compounds in the background.
If you require guaranteed near-term results or you are unwilling to commit at least 6 months to see whether the work compounds, SEO is not a good fit for your business. We will tell you that honestly during a discovery call. You can cancel anytime from your portal.
Content we produce on your behalf (blog posts, location pages, schema markup, technical fixes) becomes your property upon publication, contingent on your account being current.
Cancellation requires 30 days' written notice. Submit cancellation through your customer portal or email [email protected]. Your SEO subscription continues through the 30-day notice window and you remain liable for the full monthly fee during that window. Billing stops at the end of the window.
All SEO fees are non-refundable for any reason — including dissatisfaction with rankings, traffic, leads, or any other outcome. See Master Services Agreement Section 6c for the full no-refund policy on recurring services, and Sections 1-3 above for why specific SEO outcomes cannot be guaranteed. By signing this agreement you confirm you understand and accept these refund terms.
Sympler, LLC reserves the right to modify these SEO terms at any time, in its sole discretion, with or without prior notice. Updates will be posted at https://72hourwebdesign.com/legal/ and the version number above will be incremented for material changes. Your continued use of the SEO service constitutes acceptance of the current version.
By signing, you authorize Sympler to retain your typed name, IP address, browser user-agent, timestamp, and the version of this agreement as evidence of your electronic signature under the E-SIGN Act and applicable state law.
