Independent agencies writing auto, home, life, commercial. Quote-first websites, carrier-displaying, agent-bio-driven. Built to compete with the direct writers.
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You're competing with Progressive, Geico, and State Farm spending billions on TV. They're winning the brand war. You're winning the relationship war — the customer who actually wants someone to call when their kid gets in an accident, not a 1-800 number with a 45-minute hold.
Your website's job is to communicate the relationship advantage before the prospect even fills out the quote form. Real agent photos. Real testimonials from real local clients. Carrier logos that show you have options (not just one captive carrier). And quote forms that don't ask for 30 fields just to give a rough number.
Most insurance agency sites have a multi-step quote form that asks for date of birth, driver's license number, current carrier, prior claims history, garaging address, and existing coverage limits. That's a real quote, but it's a 15-minute task. Prospects bounce by step 3.
Better pattern: initial form captures name, phone, what coverage they want, and current carrier. Agent calls to get the rest. Conversion goes from 1% to 5–8%. The full quote happens on the phone, not in a form.
If your homepage doesn't show the carriers you write with, prospects assume you're captive (Allstate, State Farm, Farmers) and might not bother getting a quote. Independent agencies need to make the multi-carrier advantage obvious. We build a carrier logo strip on the homepage with all your appointed companies displayed clearly.
People searching "car insurance" are mostly looking at direct writers (Progressive, Geico). People searching "independent insurance agent Castle Rock" or "insurance broker Denver" are looking specifically for you. The first query you can't win. The second one you can. Our SEO packages target the right queries.
"Independent insurance agent [city]," "insurance broker [city]," "[coverage type] insurance [city]," "compare [coverage type] quotes [city]." These are the searches where independent agencies beat direct writers. Our SEO packages target them. Most agencies do well on Essentials+ at $649/mo.
Cut the quote form to 4 fields. Get the prospect on the phone with a 5-minute follow-up call. Build the rest of the quote in conversation. Conversion goes from 1% to 6–8% reliably. We A/B test the form length in your first 30 days to find the sweet spot for your audience.
A lot of insurance shopping happens evenings (people get home, look at their renewal, decide to shop). An AI Agent can take the initial quote info, give a ballpark range based on carriers and coverage, and schedule a callback for next business day.
Most insurance agencies shops pick a Small Business Marketing Package. One bill, one team, all the marketing services bundled, and the matching website is free with the 12-month commitment. If you'd rather pay once for just the site and add services later, the one-time options still work the same way they always have. Pick whichever fits your books.
12-month commitment. Setup fee equals one month of service. No refunds. Cancel after month 12 with 30 days notice. Better Accelerator, better website.
Pay once. Hosting and ongoing services priced separately and added when you want them.
Already have a site that works? Add one service. No package required.
Yes via the lead capture layer. Quote requests can post directly into Applied Epic, AMS360, EZLynx, HawkSoft, QQCatalyst, Vertafore, or your own internal CRM.
Yes. Commercial insurance has different search behavior than personal lines. We build dedicated commercial landing pages targeting BOP, GL, workers comp, professional liability, and industry-specific (contractor insurance, restaurant insurance, etc.). Different audience, different funnel.
True. We don't put binding quotes online for life insurance. We capture interest, basic info (age, smoker, coverage amount target), and schedule a producer callback. Stays compliant with state regulations and respects the consultative nature of life insurance sales.
You can, but usually a single strong site with dedicated personal and commercial sections outperforms two thin sites. Exception: if you're building a niche commercial play (insurance for breweries, for example), a dedicated microsite can outrank a general agency site for that niche.
Pick a plan, send us your content, and we'll have your insurance agencies site live faster than most agencies can return a quote. Subscription or outright. Call (303) 625-6300 or pick a plan right now.
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